Last updated: March 2026
 

1. Introduction Welcome to Crust & Cloud. Crust & Cloud is a home bakery business operated by VANDERWALT LTD, trading as Crust & Cloud (“we”, “us”, “our”). We specialise in home-baked cakes, cupcakes, tarts and sweet treats, shipped nationwide across the United Kingdom. We use cookies and similar technologies via Usercentrics to enhance your experience, remember preferences, and provide relevant advertising. By using our website, you agree to our use of cookies as described in this policy. We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
 

2. Who We Are Data Controller: VANDERWALT LTD Trading as: Crust & Cloud Registered in England and Wales If you have any questions about this policy or your personal data, please contact: 📧 Email: info@crustandcloud.co.uk
 

3. Consent Management (Usercentrics) We use the Usercentrics Consent Management Platform to provide you with full transparency and control over your data. When you visit our site, the Usercentrics banner allows you to: View a detailed list of all cookies and tracking technologies in use. Accept or decline specific categories such as Statistics, Functional, or Marketing. Withdraw your consent at any time by clicking the privacy icon on our website.
 

4. Types of Cookies We Use Strictly Necessary Cookies: Essential for website functionality, such as managing your shopping basket and secure checkout. These cannot be disabled. Functional Cookies: Used to recognise you and remember your preferences (e.g. login details or regional settings). Analytical/Performance Cookies: Allow us to count visitors and see how they move around our site so we can improve the user experience. Targeting/Advertising Cookies: These record your visit to our site and the links you follow to make advertising on other platforms, such as Meta (Facebook/Instagram), more relevant to you.
 

5. Third-Party Cookies We work with third-party providers including Wix, Google Analytics, and Meta. These providers may set cookies on your device to track the effectiveness of our advertising and provide us with website insights. You can manage these third-party preferences directly through the Usercentrics banner.
 

6. Managing Your Preferences In addition to the Usercentrics banner, you can manage cookies through your browser settings. You can block cookies by activating the setting on your browser that allows you to refuse some or all cookies. Please note that if you block all cookies, including essential ones, you may not be able to access parts of our site or complete a purchase.
 

7. How We Use Your Information We use data collected via cookies to: Ensure proper website and checkout functionality. Analyse traffic to improve our bakes and services. Respond to customer enquiries and provide support. Comply with legal and accounting obligations. Deliver relevant marketing communications where you have opted in.

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8. Lawful Basis for Processing We process your personal data under the following lawful bases: Contractual necessity – to fulfil your order. Legal obligation – for tax and accounting requirements. Legitimate interests – to improve our website and prevent fraud. Consent – for non-essential cookies and marketing (managed via Usercentrics).

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9. Data Retention Typically, order information is retained for up to 6 years to comply with UK tax law. Data collected via cookies is retained only for the duration required by the specific cookie type, as detailed in the Usercentrics preference centre.

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10. Your Rights Under UK data protection law, you have the right to access the data we hold, request corrections or deletion, and object to certain processing. To exercise these rights, or to withdraw consent, please contact us at info@crustandcloud.co.uk. You also have the right to complain to the Information Commissioner’s Office (ICO).

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11. Changes to This Policy We may update this Ad & Cookie Policy from time to time to reflect changes in technology or legislation. Updates will be posted on this page with a revised “Last updated” date.